Selected proof

Challenge

A regional consumer brand was struggling to translate strong brand equity into commercial performance across digital channels. Performance marketing was running independently from brand campaigns, creating inconsistent messaging and wasted media spend.

Diagnosis

The root tension was a disconnect between brand positioning and product truth. Performance campaigns were optimizing for short-term conversions without grounding in the brand's core differentiator, leading to high CPAs and low repeat purchase rates.

Strategy

We defined a unified brandformance framework that connected the brand's emotional positioning with specific product proofs. Each channel was assigned a distinct role in the funnel, with brand campaigns creating demand and performance campaigns converting it.

Deployment

Deployed an integrated campaign across social, search, and ecommerce platforms. Creative assets were developed from a single campaign idea, adapted for each channel's role. A shared measurement framework tracked both brand and performance KPIs.

Outcome

Reduced CPA by 34% while maintaining brand recall scores. Repeat purchase rate improved by 22% over two quarters. The unified campaign framework was adopted as the standard approach for all future market entries.

Challenge

A technology platform had built a significant user base but was seeing declining engagement on social channels. Content was volume-driven rather than value-driven, and there was no clear connection between social activity and commercial outcomes.

Diagnosis

Content was being produced without a clear audience insight framework. The platform's core value proposition — which resonated strongly in user research — was not being reflected in social content. There was also no community strategy to convert passive followers into active advocates.

Strategy

Built a product-led content system anchored in the platform's top user use cases. Defined three content pillars — education, community, and proof — each serving a different audience mindset. Established a creator partnership model to extend reach authentically.

Deployment

Launched a content calendar restructured around user behavior patterns. Introduced a creator program with 12 initial partners. Implemented a community response system to convert engagement into qualified leads.

Outcome

Engagement rate improved 3x within 90 days. Creator content drove 40% of new sign-ups in Q3. Social became the second-largest acquisition channel, up from fifth.